Cheryl Joannides
Cheryl Joannides began her remarkable journey with The Estée Lauder Companies (ELC) in 1995, where she took on the role of Marketing Assistant for Clinique Travel Retail in London. Over the past two decades, Cheryl has seamlessly transitioned through various positions within ELC, spanning diverse regions, channels, markets and brands. Her extensive experience culminated in her current role as Managing Director for Estée Lauder Malaysia Sdn Bhd, a testament to her leadership prowess and strategic vision.
“
Positive things happen to positive people, but above all be kind.
Notably, Cheryl’s international experience is extensive, having led teams in Singapore, South Africa and the United Kingdom. Her tenure as M.A.C Regional Director for Travel Retail APAC and Brand General Manager in South Africa underscore her exceptional ability to drive market share development and strategic initiatives.
Yet, Cheryl’s true passion lies in people leadership, Inclusion Diversity & Equity (ID&E) and women’s empowerment. She brings a warm and inclusive approach to her leadership style, fostering an environment where individuals thrive and ideas flourish.
Cheryl’s journey exemplifies resilience, innovation and a deep commitment to fostering inclusive and empowering workplaces. We are honoured to have her as an integral part of our panels at the Power Women Summit 2024.
I am very fortunate to be part of a company that champions ID&E and women’s progress, where female empowerment eclipses any sense of disadvantage. The Estée Lauder Companies was built by a woman for other women and, as employees, we are encouraged to always strive to reach our full potential. In contrast, I have encountered countless situations in my personal life when people have made assumptions, often negative ones, about me and my ability to manage a business, a family, and a home life simply because of my gender. My motto is always to combat these preconceptions with kindness.
Find ME on :